Oligopolies
Oligopoly is a term used to refer to a market system in which a particular market sector or industry is dominated by a small number of players, called oligopolies. Since the number of players in an oligopoly is small, strategic marketing policy adopted by one of them is likely to catch the attention of the others. A decision of one of the players or marketers influences the decision of other firms competing in the same market and vice versa. Because of this interdependence in strategic planning,...